Masterclass: Sustainability Marketing

Synopsis: The Master Course in "Sustainability Marketing" provides a comprehensive review of a critical current area of marketing. There is a global movement in every product and service category to provide more sustainable solutions for consumers to select. This paradigm shift is creating career paths in Sustainability marketing and branding. This course provides the skills and knowledge in the areas of: 

Sustainability Consumer Behaviors 

Sustainability Product Sourcing and Design 

Sustainability Packaging, Recycling and Reuse 

Sustainability Service Creation 

Building Sustainable Brands 

Sustainability Pricing and Supply Chains 

Instructor: Thomas Murphy 

Bio: Thomas Murphy is an Associate Professor of Practice in Marketing for the Clark SOM. He specializes in both Brand Strategy and Sustainability Marketing and teaches courses at both graduate and undergraduate levels. In addition to teaching, he consults with global companies and brands in Brand Building and Sustainability Brand Strategy. He has worked with companies that include Nestle, IKEA, Adidas, Reebok and LL Bean. A number of his student projects engage in studies sponsored by global brands.